Marketing

Discover how the Boston Red Sox leveraged targeted marketing with data segmentation. Want to know how your team can do the same? Read the blog!

Customer 360 provides organizations with a single source of truth for each customer, allowing marketers and other teams to improve and personalize the customer experience.

Do you know how to group your customers and target them with the right message? Here's why customer segmentation is so important, and how to get started.

Predictive modeling is a powerful tool for marketers. Learn what it is, how it works, and why you should be using it to make more informed marketing decisions.

Even with a well-designed onboarding process, customers can still take their time. But there are some things you can do to help them through the process quickly, and start your relationship off with a great customer experience.

Learn about the fallacy of real-time data processing and why microbatching or a frequent schedule can accomplish the task.