GrowthLoop Blog
Posts about Data Warehouses and how to activate the data within.
Visual Audience Builder
SQL Audience Builder
Share Audiences
Audience Templates
Approvals & Governance
Marketers: Here’s why you need a data warehouse
Dive into how data warehouses unlock powerful campaigns for marketers and valuable insights for data teams.
All Posts
Visual Audience Builder
SQL Audience Builder
Share Audiences
Audience Templates
Approvals & Governance
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The Power of Predictive Modeling in the Cloud: How Mercari Drives Growth with GrowthLoop
By leveraging their first-party data in BigQuery and working with GrowthLoop, Mercari was able to supercharge their growth, increase customer engagement, and achieve better ROI on their marketing efforts.
Composable MarTech: Transforming the Enterprise
In this guest post, Lee Hammond provides insightful perspectives on the Composable Era of Marketing Technology (MarTech) and how GrowthLoop is leading the way in this transformative movement.
Unlocking the Key to ROI: Strategies for Reducing Cloud Warehouse Costs
It's crucial for a company to have one single source of truth for all of their organization’s data (that is one of the main selling points of the data cloud), but with more data comes more costs. GrowthLoop is committed to helping our customers reduce their data warehouse costs while ensuring that they get the most value from their data.
Marketing in the Cloud: The Big 10 Conference’s Data Strategy for Fan 360 and Cross-Channel Activation
Learn more about the Big 10, their investment in the modern data stack, and how they're driving self-serve activation from their single source of truth–Snowflake.
Generative AI for Audience Building: Introducing Marve
Create Audiences from natural language using AI, right on top of your cloud data warehouse.
The Boston Red Sox Kickstarts Audience Targeting
Discover how the Boston Red Sox leveraged targeted marketing with data segmentation. Want to know how your team can do the same? Read the blog!
Pros and Cons of a Customer Data Platform
In recent years, Customer Data Platforms (CDPs) have often been touted as the next big platform for marketing. While there’s certainly a lot of noise around the technology, is it really the best solution for unifying data and business intelligence?
Bringing Enterprise-Level Privacy to Data Activation
Introducing several new features within our platform as a part of GrowthLoop’s privacy suite: PII tagging, minimum audience sizes, and more.
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