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About Us

Flywheel Software

The easiest way to activate your customer data from the cloud

Data Warehouses
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What We Do

The data cloud standardized enterprise data collection and storage. Formerly, first-party customer data was locked away and only accessible to technical teams. Our mission is to enable all teams to access customer data in the data warehouse and transform their data warehouses into enterprise growth engines.

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Key Features

Flywheel enables first-party customer data activation from your Modern Data Stack to your key destinations. The features that set our enterprise platform apart include:

No Code Required

Activate first-party data quickly without any SQL or coding required. This makes it easy for marketers and business teams to access the data they need quickly and efficiently.

Intelligent customer segments

Create intelligent customer segments for personalized ads and a better customer experience. Flywheel recommends audience segments based on machine learning and the data models you provide, allowing technical teams to continue innovating with the tools they love.

Measure Revenue Lift

One simple dashboard to view your incremental lift on any metric for each customer audience.

30+ Destinations

Activate your customer segments into all of your top tools including Facebook Ads, Google Ads, Salesforce, and more. We offer integration with over 30 destinations.

Data Warehouse Integration

Unleash the power of your data warehouse with the help of Flywheel. Build and activate customer segments directly from your data warehouse.

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How We Started

Chris Sell and David Joosten met while working at Google. There, they experienced the first-hand struggle of accessing customer data for marketing use. Getting the data they needed took months of back-and-forth requests with technical teams.

The typical solution is to hire more people to write SQL queries, but that solution was incredibly inefficient, expensive and time-consuming. It left revenue opportunities on the table waiting for data. Chris and David knew there had to be a better way.

They wanted to empower non-technical business teams to activate customer data directly to marketing, sales, and customer service destinations. That’s why they started Flywheel Software, a Customer Segmentation Platform disrupter for customer data activation.

Data Warehouses
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The Jordan Company Partnership

In May 2022, Flywheel announced its growth equity investment from The Jordan Company. The Jordan Company (TJC) has over 40 years of experience helping management teams with strategic growth initiatives in the technology, logistics & supply chain, consumer, healthcare, and utility industries. Along with their investment, they bring a wealth of valuable guidance to accelerate the growth and development of Flywheel. Both the TJC and Flywheel teams are excited about the partnership and look forward to helping enterprises drive revenue growth through data activation.

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Who We’ve Helped

When you choose Flywheel, you’ll be in great hands. As disruptive industry leaders, we’ve already powered growth for several innovative companies. Some of our notable clients include Google, NASCAR, Indeed, and Mercari.

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Join Our Team

Flywheel was founded by former Googlers to democratize customer data. Our dynamic team understands the challenges of building a great company, and we focus on daily improvement to meet those challenges head-on.

We have remote teams as well as offices in Chicago, New York, Toronto, and San Francisco, and we’re looking for new team members.

Why consider Flywheel?

  • Work with an agile tech startup that’s growing fast.
  • An opportunity to drive visible business value for enterprise clients.
  • Grow your hands-on skills while working directly with industry-leading cloud technologies.
  • Competitive salary and benefits.
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Transform Your Data Warehouse to a Growth Engine Today!

Flywheel Software is here to help you leverage the data you’ve built in your warehouse. Our no-code platform is the simplest way to drive revenue with your data.

Contact a Flywheel Expert