Flywheel sits right on your Databricks Lakehouse. Every customer list you create in Flywheel runs a query on Lakehouse. Every audience you save in Flywheel is stored in Lakehouse. Unleash the power of Lakehouse for your business teams.
Your business teams will be able to easily pull customer lists, No SQL Required. They can then export them to key destinations.
Governance is key. Require teams to get approval before exporting customer lists to any destinations.
Your customer data stays in Lakehouse. No creating data pipelines or copying data for Flywheel. Customer segments created in Flywheel are stored in Lakehouse as well.
Flywheel also stores any metrics and revenue reports on customer segments right in Lakehouse for your analytics team to use.