Send customer lists from your Data Warehouse to Braze, targeting email and push notification campaigns in one click, and always keep them in sync.
Common Use Cases
- Emails based on sign-up activation — Send emails to help users that fall off in your sign up flow and convert them to active users.
- Emails based on any user behavior— Send emails based on user behavior such as "Add to Cart."
- Emails to churned customers — Re-engage churned customers via email with an offer.
How it Works
- Create an audience in Flywheel.
- Every 15 minutes, we'll generate an updated version of your customer list and send it to Braze.
- At the same time, Flywheel will remove users from your audience that no longer qualify and add newly qualified users to your audience.
- Braze will match users and create a flag, signifying they are a part of a Flywheel audience.
- When you create a campaign in Braze, you can select customers in that Flywheel audience.