Instagram Ads

Send customer lists from your Data Warehouse to Instagram Ads in one click and always keep them in sync. Re-engage customers while they scroll through their Instagram feed.

Common Use Cases

1. Best Customer Lookalikes — Export lists of your best customers to Instagram Ads to find “similar” users to acquire.
2. Churn Re-activation — Export lists of churned customers and  win them back based on what they purchased in the past.
3. Free to Paid Conversion — Export lists of free sign-ups you are trying to convert to paid customers.
4. Upsell Non-Email Openers — The majority of your customers don’t read your emails, unfortunately. For those non-readers, get in front of them on Instagram for cross-selling and upselling to new products.

How it Works

1. Create an audience in Flywheel.
2. Every 15 minutes, we'll generate an updated version of your customer list and send it to Facebook Ads, which houses your Instagram Ads.
3. At the same time, Flywheel will remove users from your audience that no longer qualify and add newly qualified users.
4. Facebook Ads will match users with their database and create a Custom Audience.
5. You can see all your Facebook Ads audiences in your Audience Manager.
6. When you create a campaign in Facebook Ads you can select your Custom Audience for targeting.

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