Marketo

Send customer lists from your Data Warehouse to Marketo in one click and always keep them in sync. Your lists can be sent to target email campaigns in Marketo.

Common Use Cases

1. Sign Up Flow Activation Emails — Send emails to help users that fall off in your sign up flow to convert them to active users.
2. Emails based on any user behavior— Send emails based on user behavior such as "Add to Cart."‍
3. Emails to churned customers — Re-engage churned customers via email with an offer.

How it Works

1. Create an audience in Flywheel.
2. Every 15 minutes, we'll generate an updated version of your customer list and send it to Marketo.
3. At the same time, Flywheel will remove users from your audience that no longer qualify and add newly qualified users.
4. Marketo will match users with their database leads as a Smart List.
5. When you create a campaign in Marketo, you can select your Smart List for targeting your email campaign.

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