You've seen them, you've heard about them, or maybe you've used them but still have questions? No worries! In this tutorial, you'll learn the main differences between Custom Audiences, Template Audiences, and Intelligent Audiences.
First off, what's an audience? An audience in the Flywheel Audience Platform is a group of customers whose actions, inactions or attributes match a set of criteria you've defined. Here a few examples of audiences you could create:
- New customers exhibiting behaviors that indicate high potential value.
- Existing customers that are at risk of churning.
- Previous customers that stopped buying 90 days ago.
Once you've created your desired audiences, you can target them across different marketing channels such as Email, Facebook, Adwords, and more with a couple clicks. In addition, you can track revenue uplift for each audience you target and measure true ROI.
Types of Audiences
There are three types of audiences in the Flywheel Audience Platform: Custom Audiences, Template Audiences, and Intelligent Audiences.
Custom Audiences are like starting off with a blank canvas. You'll begin with just the default filters (which you can remove) and can add as many or as little criteria you prefer. Unleash your inner Picasso!
While Custom Audiences let you build audiences from scratch, Template Audiences are already created for you based on pre-defined criteria. These audiences are some of the most popular with our customers and have driven high performance rates. Feel free to use these audiences as is, build upon it, or as inspiration for new ones!
Intelligent Audiences are similar to Template Audiences such that they are based on pre-defined criteria. The main difference is it uses machine learning to automatically create highly custom audiences based on your customer data. Imagine having a full time analyst that works around the clock to identify and build new audiences for you! Pretty awesome, huh?
Now that you know the difference between Custom Audiences, Template Audiences, and Intelligent Audiences, how do you access, create or modify them? Check out the Create an Audience tutorial for step by step instructions!