Bob Flores, Enterprise Account Director at Snowflake shares his perspective on the evolution of the MarTech space–most notably, how the data cloud is disrupting the traditional CDP market. Watch the full episode to learn more about why more organizations are rejecting the idea of data silos and moving toward a single source of truth in their organization–their data clouds.
More GrowthLoop Content
Visual Audience Builder
SQL Audience Builder
Share Audiences
Audience Templates
Approvals & Governance
GrowthLoop and TransUnion Unite to Optimize Advertising Spend by Boosting Audience Reach
New partnership squashes notoriously low audience match rates for paid advertising, resulting in better return on ad spend
Read StoryGrowthLoop expands unified generative marketing solution using Google Cloud’s BigQuery and Gemini models ahead of Google Cloud Next '24
New capabilities offer enhanced personalization and precision for marketing and advertising campaigns
Read StoryHow to craft a successful winback campaign to recover lost customers
Explore proven strategies for activating a successful winback campaign and the pitfalls to avoid.
Read StoryMore Flywheel Content
Visual Audience Builder
SQL Audience Builder
Share Audiences
Audience Templates
Approvals & Governance
GrowthLoop and TransUnion Unite to Optimize Advertising Spend by Boosting Audience Reach
New partnership squashes notoriously low audience match rates for paid advertising, resulting in better return on ad spend
Read StoryGrowthLoop expands unified generative marketing solution using Google Cloud’s BigQuery and Gemini models ahead of Google Cloud Next '24
New capabilities offer enhanced personalization and precision for marketing and advertising campaigns
Read StoryHow to craft a successful winback campaign to recover lost customers
Explore proven strategies for activating a successful winback campaign and the pitfalls to avoid.
Read Story