Product Management

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Change In App Experience based on Customer Segment

Show your top customers different in app experiences based on their customer segment with LaunchDarkly.

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Launch Darkly

Flywheel

with your customer data.

How it Works

Goal

Show your top customers different in app experiences based on their customer segment with LaunchDarkly.

How you do it

‍

Setup your Data Warehouse as a Source in Flywheel
Setup your customers table from Data Warehouse
Activate LaunchDarkly as a destination
Create an audience in Flywheel
Select customers that made 5+ purchases
Select customers that have spent $500+ in their lifetime
Export to LaunchDarkly
Navigate to LaunchDarkly to view your customer segment.
Your audience will continue to load to LaunchDarkly every day with updates.
Create a LaunchDarkly feature flag that shows a particular in app experience for you customer segment.

Documentation

How to Guide

See how leading companies use Flywheel for this use case.

Mercari

Customer Audience Platform on Google Cloud

See How

Google AdWords

Customer Audience Platform for Google AdWords

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Google Fiber

Customer Audience Platform for Google Fiber

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Change In App Experience based on Customer Segment

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Goal

How you do it

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Mercari

Google AdWords

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