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Encourage opposing fans living close to your stadium to purchase a ticket when their team is in town on Facebook
Encourage opposing fans living close to your stadium to purchase a ticket when their team is in town on Facebook
Sales & CRM
Media & Entertainment

Encourage opposing fans living close to your stadium to purchase a ticket when their team is in town on Facebook

Not everyone who lives close to your stadium is a fan. Encourage them to come to a game when their team is playing against yours!

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How it Works

Goal

Create an audience of opposing fans who live by your stadium and encourage them to buy a ticket when their team is in town.

How you do it

  1. Setup your Data Warehouse as a Source in Flywheel.
  2. Setup your customers table from Data Warehouse.
  3. Activate Facebook Ads as a Destination.
  4. Create an audience in Flywheel.
  5. Select fans whose MLB TV Home team is an opposing team.
  6. Select fans who live within 150 mile radius from your stadium.
  7. Export to Facebook Ads.
  8. Navigate to Facebook Audience Manager. Your audience will take 2-4 hours to fully populate.
  9. Your audience will continue to load to Facebook Ads every day with updates.
  10. Create a Facebook Ad product ad campaign to engage these customers with the right product.

‍

Documentation
How to Guide

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