Re-engage churned customers via email with a special offer
Re-engage churned customers via email with a special offer
Marketing
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Re-engage churned customers via email with a special offer

Some customers will churn. That is the reality of business. However, with Flywheel, you can easily create an audience of churned customers and send them a special offer via Mailchimp to win back!

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How it Works

Goal

Convert lost customers to retain customers by targeting them with an exclusive offer using Mailchimp.

How you do it

  1. Setup your Data Warehouse as a Source in Flywheel.
  2. Setup your customers table from Data Warehouse.
  3. Activate Mailchimp as a destination.
  4. Create an audience in Flywheel.
  5. Select customers that have not spent in the last 90 days.
  6. Export to Mailchimp.
  7. Navigate to Mailchimp (your audience will take 2-4 hours to fully populate).
  8. Your audience will continue to load to Mailchimp every day with updates.
  9. Create a Mailchimp email campaign to re-engage these churned customers with a special offer.
Documentation
How to Guide

See how leading companies use Flywheel for this use case.

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