Send in App Discounts to Lapsed Customers with Intercom

Goal

When your customers have lapsed and they come back to your website or app it might be your last chance to engage them. Show lapsed customers some love by providing a discount notification when they sign into your app or website with Intercom.

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How you do it

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1. Setup your Data Warehouse as a Source in Flywheel
2. Setup your customers table from Data Warehouse
3. Activate Intercom as a destination
4. Create an audience in Flywheel
5. Select customers that made 1+ purchases
6. Select customers that have not made a purchase in 45 days.
7. Export to Intercom
8. Navigate to Intercom to view your customer segment.
9. Your audience will continue to load to Intercom every day with updates.
10. Create an Intercom campaign to provide a discount code to lapsed users upon login.