Alison Sperling

Do you know how to group your customers and target them with the right message? Here's why customer segmentation is so important, and how to get started.

Predictive modeling is a powerful tool for marketers. Learn what it is, how it works, and why you should be using it to make more informed marketing decisions.

Even with a well-designed onboarding process, customers can still take their time. But there are some things you can do to help them through the process quickly, and start your relationship off with a great customer experience.

As digital marketing evolves, we must find better ways to track the impact of our efforts. With treatment control testing, we can get a more accurate view of attribution and improve our campaigns.