Why CDPs are not the future

If you’re a data-driven company that has spent time & effort to bring all your data into a data warehouse, consider these 6 reasons why a CDP may not be right for you.

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Why CDPs are not the future

In this whitepaper you’ll learn:

  • Why you shouldn’t wait 6+ months to setup and integrate a CDP
  • Why you end up maintaining two views of the customer
  • Why CDPs offer a limited view of the customer
  • Why CDPs sabotage your team’s ability to innovate

and a better approach for your business...

Why CDPs are not the future

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at Innovative Companies

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