Why CDPs are not the future
If you’re a data-driven company that has spent time & effort to bring all your data into a data warehouse, consider these 6 reasons why a CDP may not be right for you.
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- Why you shouldn’t wait 6+ months to setup and integrate a CDP
- Why you end up maintaining two views of the customer
- Why CDPs offer a limited view of the customer
- Why CDPs sabotage your team’s ability to innovate
and a better approach for your business...
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