DV360

Send customer lists from your Data Cloud to DV360, making your key segments available in Google's Display & Video 360 to use for targeting across Google's advertising properties including YouTube, Google Ads, and programmatic.

Common Use Cases

1. Cross-Sell a new product to high spenders to drive LTV and loyalty
2. Winback seasonal purchasers at the right time
3. Build brand awareness with single-purchase customers or lapsed customers for a key collaboration or upcoming drop

How GrowthLoop Works with DV360

1. Add DV360 as a destination in your GrowthLoop dashboard
2. Create an audience in GrowthLoop from your organization’s single source of truth customer data in your Data Cloud
3. Choose how often you want this audience to sync to DV360: one time or continuously on a schedule like hourly or daily.
4. DV360 will match synced audience to their database and create a list.
5. In your DV360 dashboard, you’ll be able to select this new list when building campaigns.