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The Wheeler

A Blog about Data Warehouses and how to activate the data within...
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Powered by Snowflake: Flywheel

Flywheel: The Fastest, No-code Way to Activate Customer Data on Snowflake

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Why Flywheel

I’ve been at Flywheel for a year now, and I can say without any doubt it’s the most well run company I’ve had the pleasure of knowing. I’ve worked for some good companies in my over 20 years in tech, but the team here has nailed it. I love coming to work every day, and my experience is that the rest of the team does as well. 

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What is CDP Identity Resolution Missing?

Can you confidently say that you’ve solved Identity Resolution and have a single view of your customers? Once you do, analyzing and activating your customer data is easy. If you’re not quite there yet, have no fear - you’re not alone! Let’s dive in together on the foundations of Identity Resolution and find out why the data warehouse is the best place to build this foundation, and why CDPs do not give you the full picture.

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The Modern Customer Data Stack

Did you know that innovative data and analytics leaders are taking control of their first-party data in their warehouses and moving away from relying on third-party platforms like CDPs? This is why the Modern Customer Data Stack is a top priority for companies.

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CDPs Are Not the Future

CDPs are not the Future - Your data warehouse should be your single source of truth and the place where you centralize, segment, and activate your customer data and a first-party data platform works directly off your data warehouse.

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The Monthly Wheeler: September 2021

The easiest way to Activate your Customer Data: September Release Notes

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The Monthly Wheeler: August 2021

The easiest way to Activate your Customer Data: August Release Notes

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The Monthly Wheeler: May 2021

The easiest way to Activate your Customer Data: May Release Notes

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A Modern Cloud Playbook for Sports Fan Data: Part 1 — Framework and Self Diagnostic

Fan data, in its raw form, is a blurry, beautiful mess. By cleaning it up and activating it, you can provide more value and for both your fans and your organization.

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Send data from BigQuery to Google Ads in under 5 minutes

Send data from Google BigQuery to Google Ads in under 5 minutes

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The Monthly Wheeler: April 2021

April Feature Releases Activate your Customer Data Warehouse

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BigQuery x dbt — setting up

How to setup a new dbt project on BigQuery from scratch

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DAG Factories — A better way to Airflow

How to build dynamically generated Airflow DAGs with DAG factories

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Send data from BigQuery to Facebook Ads in Under 5 Minutes

Send data from BigQuery to Facebook in under 5 minutes

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Coffee with Steve - dbt

Coffee with Steve @ Flywheel

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The Monthly Wheeler: March 2021

March feature releases on the Customer Segmentation Platform for BigQuery

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Flywheel Software Announces Growth Equity Investment from The Jordan Company to Scale No Code Data Activation Platform

Flywheel Software Announces Growth Equity Investment from The Jordan Company to Scale No Code Data Activation Platform

The investment accelerates Flywheel Software's mission to transform data warehouses into growth engines

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Mailchimp is available as a destination!

Mailchimp is available as a destination!

Mailchimp is available as a destination! Sync your audience from your Data Warehouse to Mailchimp and launch email campaigns in minutes.

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Why Build a Customer Audience Platform in your Cloud?

Why Build a Customer Audience Platform in your Cloud?

While companies are moving customer data to the Cloud, how do you empower sales & marketing while maintaining customer data privacy?

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Looking for guidance on your Data Warehouse?

Get in touch with a Flywheel Engineer to chat about activating your data

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