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The Wheeler

A blog about Data Warehouses and how to activate the data within.

  • Visual Audience Builder

    Visual Audience Builder

  • SQL Audience Builder

    SQL Audience Builder

  • Share Audiences
    Share Audiences
  • Audience Templates
    Audience Templates
  • Approvals and Governance
    Approvals & Governance
Snowflake
Featured

Powered by Snowflake: Flywheel

Flywheel Software provides enterprise sales and marketing teams with a fast, easy way to build customer segments using first-party data stored in Snowflake.

All Posts

  • Visual Audience Builder

    Visual Audience Builder

  • SQL Audience Builder

    SQL Audience Builder

  • Share Audiences
    Share Audiences
  • Audience Templates
    Audience Templates
  • Approvals and Governance
    Approvals & Governance
Marketing in the Cloud: The Big 10 Conference’s Data Strategy for Fan 360 and Cross-Channel Activation

Marketing in the Cloud: The Big 10 Conference’s Data Strategy for Fan 360 and Cross-Channel Activation

Learn more about the Big 10, their investment in the modern data stack, and how they're driving self-serve activation from their single source of truth–Snowflake.

ChatGPT for Audience Building: Introducing Marve

ChatGPT for Audience Building: Introducing Marve

Create Audiences from natural language using AI, right on top of your cloud data warehouse.

Marketing
The Boston Red Sox Kickstarts Audience Targeting

The Boston Red Sox Kickstarts Audience Targeting

Discover how the Boston Red Sox leveraged targeted marketing with data segmentation. Want to know how your team can do the same? Read the blog!

CDPs
Pros and Cons of a Customer Data Platform

Pros and Cons of a Customer Data Platform

In recent years, Customer Data Platforms (CDPs) have often been touted as the next big platform for marketing. While there’s certainly a lot of noise around the technology, is it really the best solution for unifying data and business intelligence?

Product
Bringing Enterprise-Level Privacy to Data Activation

Bringing Enterprise-Level Privacy to Data Activation

Introducing several new features within our platform as a part of Flywheel’s privacy suite: PII tagging, minimum audience sizes, and more.

Marketing
Leading Marketing Teams Are Driving Personalized Experiences through Customer 360

Leading Marketing Teams Are Driving Personalized Experiences through Customer 360

Customer 360 provides organizations with a single source of truth for each customer, allowing marketers and other teams to improve and personalize the customer experience.

Product
Introducing Flywheel Recipes

Introducing Flywheel Recipes

Flywheel Recipes suggests intelligent audience segments based on industry best practices, automatically builds them and enables sharing recipes among teammates.

Product
How to Send Data from Snowflake to YouTube Ads

How to Send Data from Snowflake to YouTube Ads

Step-by-step instructions on how to send data from your Snowflake Data Cloud into YouTube ads and create audiences for advertising campaigns.

Cloud Data Warehouse
Am I Ready to Activate Data from my Data Warehouse?

Am I Ready to Activate Data from my Data Warehouse?

It is time to accept that your data will never be perfect and waiting to activate it is wasteful. Learn how to avoid analysis paralysis, take a practical approach and start driving value from your data cloud today.

Looking for guidance on your Data Warehouse?

Supercharge your favorite marketing and sales tools with intelligent customer audiences built in BigQuery, Snowflake, or Redshift.

Get Demo
Don't forget to register for our webinar on March 14 with Big Ten and Snowflake sponsored by Adweek. Register today!