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The Wheeler

A Blog about Data Warehouses and how to activate the data within...
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CDPs Are Not the Future

CDPs are not the Future - Your data warehouse should be your single source of truth and the place where you centralize, segment, and activate your customer data and a first-party data platform works directly off your data warehouse.

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The Monthly Wheeler: September 2021

The easiest way to Activate your Customer Data: September Release Notes

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The Monthly Wheeler: August 2021

The easiest way to Activate your Customer Data: August Release Notes

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The Monthly Wheeler: May 2021

The easiest way to Activate your Customer Data: May Release Notes

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A Modern Cloud Playbook for Sports Fan Data: Part 1 — Framework and Self Diagnostic

Fan data, in its raw form, is a blurry, beautiful mess. By cleaning it up and activating it, you can provide more value and for both your fans and your organization.

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Send data from BigQuery to Google Ads in under 5 minutes

Send data from Google BigQuery to Google Ads in under 5 minutes

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The Monthly Wheeler: April 2021

April Feature Releases Activate your Customer Data Warehouse

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BigQuery x dbt — setting up

How to setup a new dbt project on BigQuery from scratch

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DAG Factories — A better way to Airflow

How to build dynamically generated Airflow DAGs with DAG factories

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Send data from BigQuery to Facebook Ads in Under 5 Minutes

Send data from BigQuery to Facebook in under 5 minutes

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Coffee with Steve - dbt

Coffee with Steve @ Flywheel

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The Monthly Wheeler: March 2021

March feature releases on the Customer Segmentation Platform for BigQuery

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Why Build a Customer Audience Platform in your Cloud?

Why Build a Customer Audience Platform in your Cloud?

While companies are moving customer data to the Cloud, how do you empower sales & marketing while maintaining customer data privacy?

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Looking for guidance on your Data Warehouse?

Get in touch with a Flywheel Engineer to chat about activating your data
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