CDPs are not the Future - Your data warehouse should be your single source of truth and the place where you centralize, segment, and activate your customer data and a first-party data platform works directly off your data warehouse.
The easiest way to Activate your Customer Data: September Release Notes
The easiest way to Activate your Customer Data: August Release Notes
The easiest way to Activate your Customer Data: May Release Notes
Fan data, in its raw form, is a blurry, beautiful mess. By cleaning it up and activating it, you can provide more value and for both your fans and your organization.
Send data from Google BigQuery to Google Ads in under 5 minutes
April Feature Releases Activate your Customer Data Warehouse
How to setup a new dbt project on BigQuery from scratch
How to build dynamically generated Airflow DAGs with DAG factories
Send data from BigQuery to Facebook in under 5 minutes
Coffee with Steve @ Flywheel
March feature releases on the Customer Segmentation Platform for BigQuery
While companies are moving customer data to the Cloud, how do you empower sales & marketing while maintaining customer data privacy?
The Easiest way to Create Customer Segments on your Data Warehouse