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A blog about Data Warehouses and how to activate the data within.
Flywheel Software provides enterprise sales and marketing teams with a fast, easy way to build customer segments using first-party data stored in Snowflake.
Learn more about the Big 10, their investment in the modern data stack, and how they're driving self-serve activation from their single source of truth–Snowflake.
Create Audiences from natural language using AI, right on top of your cloud data warehouse.
Discover how the Boston Red Sox leveraged targeted marketing with data segmentation. Want to know how your team can do the same? Read the blog!
In recent years, Customer Data Platforms (CDPs) have often been touted as the next big platform for marketing. While there’s certainly a lot of noise around the technology, is it really the best solution for unifying data and business intelligence?
Introducing several new features within our platform as a part of Flywheel’s privacy suite: PII tagging, minimum audience sizes, and more.
Customer 360 provides organizations with a single source of truth for each customer, allowing marketers and other teams to improve and personalize the customer experience.
Flywheel Recipes suggests intelligent audience segments based on industry best practices, automatically builds them and enables sharing recipes among teammates.
Step-by-step instructions on how to send data from your Snowflake Data Cloud into YouTube ads and create audiences for advertising campaigns.
It is time to accept that your data will never be perfect and waiting to activate it is wasteful. Learn how to avoid analysis paralysis, take a practical approach and start driving value from your data cloud today.
Supercharge your favorite marketing and sales tools with intelligent customer audiences built in BigQuery, Snowflake, or Redshift.
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