Google Display & Video

Send customer lists from your Data Warehouse to Google Display Network in one click and always keep them in sync. Your lists can be used to target your Google Display Network Ads.

Common Use Cases

1. Best Customer Lookalikes — Exporting lists of your best customers to Google Display Ads to find “similar” users to acquire.
2. Churn Re-activation — Exporting lists of customers who have churned and you are trying to win back based on what they purchased in the past.
3. Free to Paid Conversion — Exporting lists of free sign-ups you are trying to convert to paid customers.
4. Upsell Non-Email Openers — The majority of your customers don’t read your emails, unfortunately. For those non-readers, you can get in front of them across the webfor cross-selling and upsell to new products. This is a clever use case we see all the time.

How it Works

1. Create an audience in Flywheel
2. We'll generate an updated version of your customer list every 15 minutes and send it to Google Ads
3. Flywheel will remove users from your audience that no longer qualify every 15 minutes
4. Flywheel will add new users to your audience that newly qualify every 15 minutes
5. Google Ads will match users with their database and create a Customer Match Audience.
6. You can see all your Google Ads audiences in your Audience Manager.
7. When you create a campaign in Google Ads, you can select your Customer Match Audience for targeting.

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