Google Shopping Ads
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Google Shopping Ads

Export audiences from your Data Warehouse to Google Shopping Ads to re-engage customers while on Google Shopping.

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Google Shopping Ads
with your customer data.

How Flywheel & 

Google Shopping Ads


Send customer lists from your Data Warehouse to Google Shopping Adsin one click and always keep them in sync. Your lists can be used to target your Google Shopping Ads.

Common Use Cases

  1. Best Customer Lookalikes — Exporting lists of your best customers to Google Shopping Ads to find “similar” users to acquire.
  2. Churn Re-activation — Exporting lists of customers who have churned and you are trying to win back based on what they purchased in the past.
  3. Free to Paid Conversion — Exporting lists of free sign-ups you are trying to convert to paid customers.
  4. Upsell Non-Email Openers — The majority of your customers don’t read your emails, unfortunately. For those non-readers, you can get in front of them across the web for cross-selling and upsell to new products.

How it Works

  1. Create an audience in Flywheel
  2. We'll generate an updated version of your customer list every 15 minutes and send it to Google Ads
  3. Flywheel will remove users from your audience that no longer qualify every 15 minutes
  4. Flywheel will add new users to your audience that newly qualify every 15 minutes
  5. Google Ads will match users with their database and create a Customer Match Audience.
  6. You can see all your Google Ads audiences in your Audience Manager.
  7. When you create a campaign in Google Ads, you can select your Customer Match Audience for targeting.

Destination Setup
How to Guide

Common use cases for

Google Shopping Ads

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Google Shopping Ads

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