LiveRamp

Send customer lists from your Data Warehouse to LiveRamp in one click. Engage customers intelligently across LiveRamp's supported channels.

Common Use Cases

1. Best Customer Lookalikes — Export lists of your best customers to LiveRamp to find “similar” users to acquire.
2. Churn Re-activation — Export lists of churned customers and win them back based on what they purchased in the past.
3. Free to Paid Conversion — Export lists of free sign-ups you are trying to convert to paid customers.
4. Upsell Non-Email Openers — The majority of your customers don’t read your emails, unfortunately. For those non-readers, get in front of them on paid media channels for cross-selling and upselling to new products.

How it Works

1. Create an audience in GrowthLoop.
2. Every 15 minutes, we'll generate an updated version of your customer list and send it to LiveRamp.
3. At the same time, GrowthLoop will remove users from your audience that no longer qualify and add newly qualified users.
4. Find your exported Audiences under LiveRamp's Audiences
5. When you create a campaign in LiveRamp, you can select from your existing list of Audiences, for targeting.

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