Responsys

Send customer lists from your Data Warehouse to Responsys, targeting email campaigns in one click, and always keep them in sync.

Common Use Cases

1. Emails based on sign-up activation — Send emails to help users that fall off in your sign up flow and convert them to active users.
2. Emails based on any user behavior— Send emails based on user behavior such as "Add to Cart."‍
3. Emails to churned customers — Re-engage churned customers via email with an offer.

How it Works

1. Create an audience in GrowthLoop.
2. Every 15 minutes, we'll generate an updated version of your customer list and send it to Responsys.
3. At the same time, GrowthLoop will remove users from your audience that no longer qualify and add newly qualified users to your audience.
4. Responsys will match users with their database and add an attribute you can use as your audience target.
5. When you create a campaign in Responsys, you can select the user attribute for your audience target.