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The Wheeler

A blog about Data Warehouses and how to activate the data within.

  • Visual Audience Builder

    Visual Audience Builder

  • SQL Audience Builder

    SQL Audience Builder

  • Share Audiences
    Share Audiences
  • Audience Templates
    Audience Templates
  • Approvals and Governance
    Approvals & Governance
Snowflake
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Powered by Snowflake: Flywheel

Flywheel Software provides enterprise sales and marketing teams with a fast, easy way to build customer segments using first-party data stored in Snowflake.

All Posts

  • Visual Audience Builder

    Visual Audience Builder

  • SQL Audience Builder

    SQL Audience Builder

  • Share Audiences
    Share Audiences
  • Audience Templates
    Audience Templates
  • Approvals and Governance
    Approvals & Governance
Product
Everything to Know About Data Activation

Everything to Know About Data Activation

What is Data Activation and how can it supercharge your marketing efforts? Find out the importance of activating your data today.

Product
How to Send Data from Snowflake to Instagram Ads

How to Send Data from Snowflake to Instagram Ads

Learn how to activate your customer data from Snowflake to Instagram Ads in the time it takes to brew a cup of coffee.

Marketing
Why Customer Segmentation is Important

Why Customer Segmentation is Important

Do you know how to group your customers and target them with the right message? Here's why customer segmentation is so important, and how to get started.

Marketing
What is Predictive Modeling in Marketing?

What is Predictive Modeling in Marketing?

Predictive modeling is a powerful tool for marketers. Learn what it is, how it works, and why you should be using it to make more informed marketing decisions.

Marketing
How to Get Customers Through Your Onboarding Process Faster

How to Get Customers Through Your Onboarding Process Faster

Even with a well-designed onboarding process, customers can still take their time. But there are some things you can do to help them through the process quickly, and start your relationship off with a great customer experience.

Marketing
You Don’t Need Real-Time - The Fallacy of Real-Time

You Don’t Need Real-Time - The Fallacy of Real-Time

Learn about the fallacy of real-time data processing and why microbatching or a frequent schedule can accomplish the task.

Marketing
A Better Attribution Method - Treatment Control Testing

A Better Attribution Method - Treatment Control Testing

As digital marketing evolves, we must find better ways to track the impact of our efforts. With treatment control testing, we can get a more accurate view of attribution and improve our campaigns.

Product
Activate Data from Your Data Warehouse to Google Ads in Under Five Minutes

Activate Data from Your Data Warehouse to Google Ads in Under Five Minutes

Activate from from your data warehouse to Google Ads in less than the time it takes to brew a cup of coffee.

Product
Activate Data from Snowflake to Facebook Ads

Activate Data from Snowflake to Facebook Ads

Learn how to activate your customer data from Snowflake to Facebook Ads in the time it takes to brew a cup of coffee.

Looking for guidance on your Data Warehouse?

Supercharge your favorite marketing and sales tools with intelligent customer audiences built in BigQuery, Snowflake, or Redshift.

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Don't forget to register for our webinar on March 14 with Big Ten and Snowflake sponsored by Adweek. Register today!