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A blog about Data Warehouses and how to activate the data within.
Flywheel Software provides enterprise sales and marketing teams with a fast, easy way to build customer segments using first-party data stored in Snowflake.
What is Data Activation and how can it supercharge your marketing efforts? Find out the importance of activating your data today.
Learn how to activate your customer data from Snowflake to Instagram Ads in the time it takes to brew a cup of coffee.
Do you know how to group your customers and target them with the right message? Here's why customer segmentation is so important, and how to get started.
Predictive modeling is a powerful tool for marketers. Learn what it is, how it works, and why you should be using it to make more informed marketing decisions.
Even with a well-designed onboarding process, customers can still take their time. But there are some things you can do to help them through the process quickly, and start your relationship off with a great customer experience.
Learn about the fallacy of real-time data processing and why microbatching or a frequent schedule can accomplish the task.
As digital marketing evolves, we must find better ways to track the impact of our efforts. With treatment control testing, we can get a more accurate view of attribution and improve our campaigns.
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Activate from from your data warehouse to Google Ads in less than the time it takes to brew a cup of coffee.
Learn how to activate your customer data from Snowflake to Facebook Ads in the time it takes to brew a cup of coffee.
Supercharge your favorite marketing and sales tools with intelligent customer audiences built in BigQuery, Snowflake, or Redshift.
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