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The Wheeler

A blog about Data Warehouses and how to activate the data within.

  • Visual Audience Builder

    Visual Audience Builder

  • SQL Audience Builder

    SQL Audience Builder

  • Share Audiences
    Share Audiences
  • Audience Templates
    Audience Templates
  • Approvals and Governance
    Approvals & Governance
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Powered by Snowflake: Flywheel

Flywheel: The Fastest, No-code Way to Activate Customer Data on Snowflake

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All Posts

  • Visual Audience Builder

    Visual Audience Builder

  • SQL Audience Builder

    SQL Audience Builder

  • Share Audiences
    Share Audiences
  • Audience Templates
    Audience Templates
  • Approvals and Governance
    Approvals & Governance
What is Predictive Modeling in Marketing?

What is Predictive Modeling in Marketing?

Predictive modeling is a powerful tool for marketers. Learn what it is, how it works, and why you should be using it to make more informed marketing decisions.

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How to Get Customers Through Your Onboarding Process Faster

How to Get Customers Through Your Onboarding Process Faster

Even with a well-designed onboarding process, customers can still take their time. But there are some things you can do to help them through the process quickly, and start your relationship off with a great customer experience.

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You Don’t Need Real-Time - The Fallacy of Real-Time

You Don’t Need Real-Time - The Fallacy of Real-Time

Learn about the fallacy of real-time data processing and why microbatching or a frequent schedule can accomplish the task.

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A Better Attribution Method - Treatment Control Testing

A Better Attribution Method - Treatment Control Testing

As digital marketing evolves, we must find better ways to track the impact of our efforts. With treatment control testing, we can get a more accurate view of attribution and improve our campaigns.

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Activate Data from Your Data Warehouse to Google Ads in Under Five Minutes

Activate Data from Your Data Warehouse to Google Ads in Under Five Minutes

Activate from from your data warehouse to Google Ads in less than the time it takes to brew a cup of coffee.

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Activate Data from Snowflake to Facebook Ads

Activate Data from Snowflake to Facebook Ads

Learn how to activate your customer data from Snowflake to Facebook Ads in the time it takes to brew a cup of coffee.

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