The Wheeler

Predictive modeling is a powerful tool for marketers. Learn what it is, how it works, and why you should be using it to make more informed marketing decisions.

Even with a well-designed onboarding process, customers can still take their time. But there are some things you can do to help them through the process quickly, and start your relationship off with a great customer experience.

Learn about the fallacy of real-time data processing and why microbatching or a frequent schedule can accomplish the task.

As digital marketing evolves, we must find better ways to track the impact of our efforts. With treatment control testing, we can get a more accurate view of attribution and improve our campaigns.

Activate from from your data warehouse to Google Ads in less than the time it takes to brew a cup of coffee.

Learn how to activate your customer data from Snowflake to Facebook Ads in the time it takes to brew a cup of coffee.