BigQuery

BigQuery

Flywheel sits right on your BigQuery Data Warehouse. Every customer list you create in Flywheel runs a query on BigQuery. Every audience you save in Flywheel is stored in BigQuery. Unleash the power of BigQuery for your business teams.

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No SQL Required

Your business teams will be able to easily pull customer lists, No SQL Required. They can then export them to key destinations.

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Governance in place

Governance is key. Require teams to get approval before exporting customer lists to any destinations.

No Copying Data

Your customer data stays in BigQuery. No creating data pipelines or copying data for Flywheel. Customer segments created in Flywheel are stored in BigQuery as well.

Analytics Access Baked In

Flywheel also stores any metrics and revenue reports on customer segments right in BigQuery for your analytics team to use.