Acquire customers that look like your best customers with Google Ads

Goal

Acquire your next best customers using data about your current best customers. Makes sense doesn't it?

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How you do it

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1. Setup your Data Warehouse as a Source in Flywheel
2. Setup your customers table from Data Warehouse
3. Activate Google AdWords as a destination
4. Select customers in the Audience Builder that have spent over $500 and made more than 5 purchasers. Customize this amount to be your top spenders.
5. Export to Google Ads
6. Navigate to Google Ads Audience Manager. Your audience will take 24-48 hours to fully populate.
7. Your audience will continue to load to Google Ads every day with updates.
8. Create a Similar Audience on Google Ads Audience Manager. This "Similar Audience" contains customers that look like your best customers based on Google's data.
9. Create a Google Ads campaign and leverage your "Similar Audience" to start acquiring new great customers.