Re-engage users that fell off your Sign Up Flow Months Ago
Re-engage users that fell off your Sign Up Flow Months Ago
Marketing
Software

Re-engage users that fell off your Sign Up Flow Months Ago

Many of your potential customers never make it through the sign up flow. Once they haven't finished sign up within 7 days they likely won't read your emails either. However, these users are still valuable and you can still reach them with Flywheel. Re-engage them through Facebook Ads to remind them to complete sign up.

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How it Works

Goal

Re-engage potential customers that did not complete your sign up flow fast to help them get to the other side. Once a customer goes more than 7 days without completing sign up, it's time to re-engage them on the platforms they browse most: Instagram.

How you do it

  1. Setup your Data Warehouse as a Source in Flywheel
  2. Setup your customers table from Data Warehouse
  3. Activate Facebook Ads as a destination
  4. Create an audience in Flywheel
  5. Select customers that signed up 7 days ago.
  6. Select customers that have not completed their account.
  7. Export to Facebook Ads
  8. Navigate to Facebook Audience Manager to view your customer segment.
  9. Your audience will continue to load to Facebook every day with updates.
  10. Create an Instagram Ad campaign to encourage users to complete sign up. These are most effective when you provide a first purchase discount.
Documentation
How to Guide

See how leading companies use Flywheel for this use case.

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