Re-engage users who have never purchased / sold before, and have not opened an email in the last 30 days via Braze Email
Re-engage users who have never purchased / sold before, and have not opened an email in the last 30 days via Braze Email
Email Marketing
Retail

Re-engage users who have never purchased / sold before, and have not opened an email in the last 30 days via Braze Email

Identify dormant users before they churn and route them to Braze for email re-engagement.

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Braze
Flywheel
with your customer data.
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How it Works

Goal

Create an audience of dormant users based on account and email activity and route them to Braze for email re-engagement.

How you do it

  1. Setup your Data Warehouse as a Source in GrowthLoop.
  2. Setup your customers table from Data Warehouse.
  3. Activate Braze as a Destination.
  4. Create an audience in GrowthLoop.
  5. Select users who have not purchased any items.
  6. Select users who have not sold any items.
  7. Select users who have not opened an email in the last 30 days.
  8. Export to Braze.
  9. Navigate to the Segments Section in Braze. Your audience will take 2-4 hours to fully populate.
  10. Your audience will continue to load to Braze every day with updates.
  11. Create a Braze Email campaign to engage these customers with the right product.

Documentation
How to Guide

See how leading companies use Flywheel for this use case.

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